Web engineering

A web page is an online site that contains information and data on a specific subject, this can be transactional or computer. The main objectives of creating a website are: to give visibility to a project with different approaches, to generate robust databases, to obtain sales and interaction.

An ecommerce is basically a website where we sell products and services in a fully automated way, where people can make payments online and customize their products to their liking; That is, we see the product, add it to the cart and pay at checkout with a credit card or a platform such as Paypal, Amazon Pay or Stripe. To complete the 360 strategy, ecommerce must be connected to a CRM and an automation platform to carry out remarketing campaigns.

A blog refers to an informative website where you can find topics of interest to users who come to it, with content in the form of articles called posts.

Web pages focused on Startups are based on marketing products and/or services, this with a scalable focus and objective, which allows rapid and agile growth in sales and recognition of startups.

A microsite is a separate page from a company’s main website, and is used to promote a particular marketing campaign or event, many of which are linked to a specific promotion and for a specific time. The content of the microsite is limited, it is about giving the exact information that the user needs to perform a specific function.

Corporate web pages are specific sites where the brand or company does branding and are used so that their potential customers know their products and all the relevant information of the company. All products and services are dynamically presented there.

A landing page or landing page is a page within a website, its sole objective is to convert visitors into leads or prospects through an offer in which data is requested from visitors in order to also generate databases and future data.

The webmaster service is provided with the aim of keeping websites in proper working order, where the web software is monitored and updated and the proper functioning of the server where the page is hosted is reviewed. Additionally, incidents and problems on the web are resolved and the security of the site is guaranteed to avoid spam or virus attacks.

Such as the sale, purchase, distribution and supply of some service or information through the Internet, which represents a new business opportunity for companies; Since, with the expansion of the Internet and the appearance of new technologies such as Artificial Intelligence, the relationship strategies between companies and customers are changing, bringing endless opportunities to achieve better brand positioning and a relationship to long term with its users.