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Strategy

Creation of communication, positioning, acquisition, and customer retention strategies with a special focus on the consumer experience. We take off our brand hat to start with an understanding of the market, the category and its consumer, strengthening communication roles.

O que fazemos?

Learn about the different processes that in Sí Señor we have perfected and validated to achieve the objectives of our clients through consulting sessions and strategic support.

Initial diagnosis

I develop the diagnosis of the client’s communication assets, understanding the current state of their website, UX-UI, social networks, email marketing, Blog-SEO, guidelines and automation in order to find opportunities for improvement and insights that guide the strategic thinking.

Understanding of current context

Search for relevant cultural behaviors for the public objective. Exploration of tensions and insights that reach the client’s goal and pain. Industry and category immersion revealing business model opportunities.

Reference point

Analysis of the category for the understanding of the communication territories, digital strategy, use of digital channels and digital positioning. Search for value opportunities for differentiation in the category.

Strategy

Creation of the brand strategy through a logical ecosystem of convergence between the channels and audiences for the enrichment of the positioning, acquisition and retention of clients. Creation of validation models of digital marketing hypotheses.

Tenders

Development of tenders to obtain new business for the agency of multinational companies as the best provider of digital marketing in the products we offer. We search through these competitive processes, demonstrating our talent and improving the marks we receive.
shape

O que você recebe ao contratar os serviços dessa área?

Mesa de trabajo 1sisr
Diagnosis and analysis of brand assets.
Mesa de trabajo 1sisr
Context understanding: industry, consumer and category.
Mesa de trabajo 1sisr
Brand, digital and communication strategy.
Mesa de trabajo 1sisr
Hypothesis validation models.

Estudos de caso

Case Studies

Easy Cencosud | Multinational Retail Company

Strategy
We take care of increasing the positioning of this brand in the retail market, resulting in a greater number of new followers and improving customer service as well as the experience with the products.

Case Studies

Seguros Falabella | Insurance Company

Strategy
We created a strategic plan that would allow the brand to adapt to the arrival of the pandemic, transform its way of operating and the way it connects with its customers. Learn about some of the insights and studies carried out to face the new normality and boost business metrics in the digital world.

Case Studies

Viajes Falabella | Travel Agency

Strategy
We carry out a general analysis of the account, such as its media, objectives, keywords, dates, among other factors involved in the campaigns to identify errors, actions that generated better results, and practices to replicate.

Do you want to improve your company’s processes with our strategies?

Get to know our Marketing services based on Growth strategies, which adapt to the needs of companies to meet their objectives from different platforms.

Deseja aprimorar os processos da sua empresa com nossas estratégias?

Conheça nossos serviços de marketing baseados em estratégias de crescimento, que se adaptam às necessidades das empresas para atingir seus objetivos em diferentes plataformas.

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