Case
Manager Hero is a service for business heroes seeking to confidently tackle any corporate challenge, empower their teams’ capabilities, and lead with courage, cunning, and determination.
This brand approached us with the need for a one-page website that reflects their storytelling, where the hero’s journey takes center stage.
Goals
- Create a simple and easy-to-navigate structure.
- Include CTAs that lead to scheduling appointments and filling out the form.
- Achieve coherence between the visual identity and the brand’s values.
- Highlight Manager Hero’s methodology and solutions, particularly.
Execution
A one page website is a type of web presence that consolidates a brand’s information into a single page, divided into different sections. Its design provides users with vertical navigation, a simple structure, continuous storytelling, and strategic CTAs to achieve specific goals.
For Manager Hero, collaboration across UX Writing, Engineering, UX/UI, and Creative departments was key. UX Writing focused on designing section content, information hierarchy, and CTAs. Meanwhile, web development experts handled both front-end and back-end aspects of this one page using JavaScript and PHP, with WordPress as the CMS.
It’s important to highlight that many brands approaching Sí Señor Agency for a website already have an established branding and corporate identity, including clear colors, typography, and styles. However, this was not the case for Manager Hero, so special emphasis was placed on the efforts of the Creativity and Design teams.
- Creativity: This team was responsible for the brand book, which encompasses the logo, colors, graphic elements, iconography, and more. With this guide approved by the client, the web creation process began.
- UX/UI: The primary task of the User Experience experts was to ensure smooth navigation. To achieve this, creating an attractive design system that is easy to understand and adaptable across different devices and screen sizes was crucial.
Additionally, two design stages were completed: first, the creation of a prototype to visually layout elements and page functionality; followed by an interface design stage that integrated the brand identity manual, definitive interactions, and informative screens.
Final Outcome
Please visit https://managerhero.co/ to see the outcome of our work.
