Learn to create valuable content on LinkedIn
When we talk about digital marketing strategies, whether focused in social networks, expert spokespersons or personal brand creation, we must keep in mind that there is an absolute king: content.…
Learn to discover your community on LinkedIn
Becoming an expert leader in LinkedIn goes beyond having an optimized profile, one essential aspect of the process is finding and deeply understanding the audience you are going to target.…
How to optimize the profile of an expert leader on LinkedIn?
Why is it important for your company to have a good presence on LinkedIn? This social network is the ideal platform to generate contacts, show your value proposition and attract…
What is a heuristic analysis and why is it important?
What do you consider is the most important aspect of a website? Interface design is one of the first options that comes to mind; it should be “aesthetic” and in…
Influencers on LinkedIn: an invaluable tool for your brand reputation
What is the first thing that goes through your mind when they speak to you about influencers? If for you they are only people who recommend video games or skincare…
The Jung Archetypes in Political Marketing
What are the Jung Archetypes? The Jung archetypes are universal, symbolic patterns of thought and behavior found in the collective subconscious of humanity. They were proposed by the Swiss psychologist…