Manuela Villagas – Page 2

Here’s how you should structure your digital marketing automation strategy

By Manuela Villagas April 4, 2024automation

One of the most crucial specializations within digital marketing is automation, as it enables the execution of tailored processes driven by audience behavior of the target audience, in addition to…

Markethink: Specialized courses to integrate digital marketing into your career

By Manuela Villagas March 19, 2024courses

Digital marketing has become a fundamental branch of knowledge across all fields: not only advertisers, designers, or communicators are involved in this area, but careers that may seem unrelated to…

The best way to build a Buyer Persona

By Manuela Villagas March 7, 2024Inbound Marketing

How well do you know your target audience? Do you know their passions or fears? Their limitations or beliefs? It's essential that within your digital marketing strategy, you have a…

How to boost your business through expert spokespersonship?

By Manuela Villagas February 23, 2024Inbound Marketing

Let's do an exercise: navigate to your preferred social media platform, look at your followers, and analyze how many brands you follow versus how many influencers you follow. You probably…

Why do you need to make a report in your digital strategy?

By Manuela Villagas February 15, 2024Marketing strategy

Let's go back to the beginning: when you propose a digital marketing strategy, you have many aspects to take into account, from the time you will have to execute it,…

Why is it important to integrate the sales funnel into your communication strategy?

By Manuela Villagas February 9, 2024Marketing strategy

The ultimate aim of every digital marketing strategy is to drive sales and foster economic expansion for the business or venture. Though this objective might shift with the company's current…